Our Mission

Rethinking Plastics exists to help businesses to build products more responsibly using recycled plastic and recyclable alternatives to plastics. It’s that simple. Consumers want the environmentally friendly option, Rethinking Plastics can deliver it for you, quickly and easily. Giving your customers what they want with minimal impact on your day-to-day business operations.

The Problem

Since 1950, it is estimated that 9 billion tons of plastic has been produced with global plastic production increasing by more than 600% since 1975. Only around 9 to 12 percent of this plastic has been recycled – the majority of the world’s plastics end up in landfill, rivers, and eventually in lakes and oceans.


Whilst we are all working to reduce our plastic consumption, there is a way for us to re-use existing plastic waste, Rethinking Plastics is helping businesses like yours to expand their product range using materials made from recycled plastics and plastics alternatives. Helping businesses to be environmentally friendly whilst attracting a new generation of environmentally conscious consumers.